Mister Charles

Creating a new digital brand that embodies years of Portuguese shoe craftsmanship.

Client

Mr. Charles

Project

Brand identity creation, e-commerce website and digital marketing.

Project

When ''Mr. Charles'' first reached out to Atipikal, it was only an idea in a draft paper. We worked together closely with the founder to understand the concept and the vision, and ''Mr. Charles'' was born. We aimed for a minimalist brand that is able to captivate a younger audience through great quality handmade shoes with a traditional design.