Creating a new digital brand that embodies years of Portuguese shoe craftsmanship.
Brand identity creation, e-commerce website and digital marketing.
When ''Mr. Charles'' first reached out to Atipikal, it was only an idea in a draft paper. We worked together closely with the founder to understand the concept and the vision, and ''Mr. Charles'' was born. We aimed for a minimalist brand that is able to captivate a younger audience through great quality handmade shoes with a traditional design.
Video & Photography
Handmade portuguese shoes, that fit like gloves. Literally.
A brand that is able to merge ancestral hand manufacturing techniques, with a comfortable, clean, and sophisticated design.